Брендинг и деловая репутация (Branding and Goodwill): магистратура в вузах Москвы

Студенты получают профессиональные компетенции в области разработки и реализации коммуникационной стратегии, планирования и реализации коммуникационных кампаний, управления коммуникационными проектами и агентством, изучают технологии брендинга, корпоративную культуру и деловую репутацию, брендинг территорий, оценку стоимости бренда и др.

Изучаемые дисциплины:

• Fundamentals of Scientific Research in the Professional Field
• Methodological Problems of Modern Science
• Research Methodology and Academic Culture
• Intercultural Interaction
• Foreign Language in Professional Activity
• Creative Copywriting
• Information Technology Innovations in the Communication Industry
• Applied Telecommunication Technologies
• Technologies of Advertising and Public Relations in Various Fields of Activity
• Development and Promotion of Content
• Development and Implementation of a Communication Strategy
• Planning and Implementation of Communication Campaigns
• Communication Project Management
• Communication Agency Management.

Вариативная часть:

• Branding Technologies
• Corporate Culture and Business Reputation
• Current Trends in the Semiosphere of Advertising
• Territory Branding
• Brand Value Assessment
• Image Technologies in Business Communications
• Algorithm for Writing a Scientific Paper
• Effectiveness of Advertising and Public Relations
• Brand Internet Communications Management
• Reputation Building Strategies.

Элективные дисциплины:

• Modern Experimental Art and its Influence on Advertising / Modern Virtualistics
• Visuality in Modern Mass Culture / Visual Communications in the Digital EnvironmentAnti-crisis Communications / Neuromarketing Technologies
• Directed Video Advertising in the Context of Cinema and Visual Arts / Film Art as a Communicative System.